Arena

The Arena feature that stands at the core of the SEM Arena system, is a powerful tool for managing multiple campaigns simultaneously across many search engines and advertising networks. With the Arena feature, you can set up one campaign and manage it concurrently on your network, on Google, on Yahoo! on MSN or other locations. You set the mix for the most effective distribution of budgets between advertising networks and search engines.

As the owner of an advertising network, the Arena feature allows you to offer advertisers a unique product consisting of click packages at set budgets. Here, the price is known in advance for each click. This option is particularly attractive for small businesses which fall between the cracks of standard internet advertising models. On one hand, they do not have the ability to manage their own PPC campaign budgets. On the other, their budgets are not large enough for advertising agencies.

This is where SEM Arena enters the picture. Through the management interface, the system can easily support hundreds of campaign in parallel, where the difference between the price per click and the price paid by an advertiser is your revenue.

In this way, most of your revenue is generated by advertising on your SEM Arena network. You act as both an advertising agency and a publisher. Excess advertising budgets can also be directed to other networks for maximum efficiency and to ensure that monthly advertising budgets are exhausted.

• Management of advertisers through monthly advertising contracts
• Management of networks (media / publishers) and their share of advertising budgets
• Infrastructure for auto creation of campaigns on the networks. Includes creation, initial balance and daily budgets
• Infrastructure for pulling daily campaign statistics from the networks (API available for Google and Neto. Others can be developed easily
• Full administration tools for SEM Arena manager including reports and profit calculations
• Full reporting on ad performance including by ad, by keyword and by keyword phrase. Identify whether click goals are being met
• Advertiser area with login, reporting and extended information (xml containing this data is also available)
• Support for multiple projects