Advertisers

With SEM Arena, you can now provide internet advertisers with a full solution for end-to-end creation, management and optimization of online cost-per-click (CPC) and cost-per-action (CPA) campaigns. SEM Arena provides the tools to create targeted ads, a network of high-traffic sites to run the ads on and optimization resources for maximizing advertiser ROI.

The SEM Arena platform delivers true precision targeting. Advertisers can place ads where they will receive the highest volume of relevant traffic - on the full SEM Arena network, by keyword searches, vertical channel, on individual websites or by geographical preference. Guaranteed ad presentation and placement ensures maximum impact. In the SEM-Arena, your advertisers aim with a sniper rifle, not a shotgun.

SEM Arena is advertiser friendly. As campaigns play out, advertisers enjoy complete transparency. They observe precisely when and where their ads are running. Customizable live reports provide key insights into campaign performance. Advertisers can also manage keywords, bids, ad placement and a range of other campaign variables to respond to market dynamics in real time. Account management is hassle-free with a secure, self-service online interface available anywhere anytime.

With SEM Arena, you can now own your advertiser relationships. The bottom line - advertisers have never had it this good!

Advertiser Account Features:

Keyword Discovery
Quickly identifies relevant search terms for your product. Find out how many searches were made for these terms in the last month.

Smart Match
Keyword selection is extended to include morphological variations and closely-related search phrases.

Create and Manage Keyword Listings
Create new listings for individual search terms and submit them for editorial review. Update existing listing content including title, description, url, track url.

Smart Targeting
Ad placement can be targeted by keyword search terms, contextual placement, in-text and site-specific placement.

GeoTargeting
Set geographical preferences and limits on ad listings by country, region, city and area code. Set different levels of bidding by geographical area.

Update Bids
Update your bids (click price) for any keyword listing to position your advertisement according to your preference. Use auto-increment or fixed (set click price) bidding.

Account Management and Billing
Update your account and billing information and add funds. View your payment history.

Reporting
View detailed traffic reports. Measure and optimize the performance of online marketing campaigns. Generate reports that help allocate marketing dollars more effectively.

Conversion Code
Code snippets provided for simple cost-per-conversion tracking.

Customizable Click Packages
Provide custom CPC packages for advertisers like fixed-fee deals for guaranteed numbers of optimized clicks on your network.

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